PROFESSIONAL EXPERIENCE

Ozarks Regional YMCA

Ozarks Regional YMCA – (9 Branches), Director of Marketing, Springfield, MO (October 2006 – 
Present) Promote Community Awareness of the Ozarks Regional YMCA in our Communities through print, television, radio, community events and digital marketing.  Currently supervise three full-time staff including Brand Specialist, Digital Marketing Specialist, Video Production Coordinator and student Internships.

Coordinate all Local Marketing and PR

Create Promotions and Materials to Support Press Releases / Feature stories /Media Liaison

Budget for Department

Leadership Staff – Work Directly with Y CEO

Special Events / Fundraisers / Benefit Auction

Grand Opening Planning & Execution

Demonstrate Share Y Mission & Values

Direct Training on Branding Compliancy

Work with nine Branch Executives & CEO and Staff

Web Development / Facebook / E-Blast Communications w/WIX

Develop Relationships with Local Community

Complete Brand Compliancy Audits

Y Crisis Communications Training

Negotiate and place Media buys

Write/Direct and Produce Television/Radio spots

Work with Corporate Board of Managers/Volunteers

Write/Develop Y Annual Report

WIX Website Design and Management   (5 Sites)

Facebook Management (14 Pages)

ROCK'N RIBS BBQ FESTIVAL

Management Team and Executive Committee, Springfield, MO (2001- 2019)

Advertising & Entertainment

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EATON & ASSOCIATES

Springfield, MO (December 2005 – Present)

Owner/Operator – Agency of record

Client Needs Analysis

Marketing Strategy

Public Relations Campaign

Design & Execution

Crisis Communication / Media Management

Media Production

Television / Radio / Digital / Website Design

WENDY'S OF MISSOURI

(23 Stores), Vice President of Marketing (October 2004 – October 2006)

Marketing Director, Springfield, MO (April 2001 – October 2004)

Adoption Series, “For Your Life” (Springfield, Columbia/Jefferson City/Joplin, & Kansas City)

Coordinate Local & National Advertising Pillars and Marketing Mix with Franchise, Co-op and Wendy’s International  

Events and Press Conferences

Budgeting                                         

Analyze Sales Trends & Marketing Goals

Order P.O.P. & Menu-strips

Quarterly Newsletter

ORC International Research Data

Press Releases / Media Liaison

Crisis Communications

Community Relations

Media Relations/Buying/Placement

Plan, Organize & Execute Special Events

Organize Media / Develop Company Talking Points

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KY3

KYTV3 NBC Affiliate, Research/Sales Promotions Coordinator, Springfield, MO (April 1999 – April 2001)

Market Research & Analysis

KY3 Insider Newsletter Writer/Editor

Special Events/Sales Promotions

Nielsen Ratings Research & Trending

Create Presentations for Sales Team

Clients Need Analysis & Recommendations

Coordinate and Produce KY3 Spelling Bee

Adobe PageMaker/Photoshop/Illustrator

T.V.Works/Marshall Marketing

Planned and Produced KY3 Talent Show

Produced Local PSA’s

BRANSON'S REVIEW MAGAZINE

Editor, (July 1998 – April 1999)
Branson Graphics and Marketing, Inc., Communications Director
Utilize Quark Programs for Copy

Create Themes and Story Ideas

Assign Stories & Photographers

Layout Magazine Page Format

Compose Branson Biz Newsletter

Compose Stories & Edit Content

Create Branson’s

Review Bulletin!

Write Resumes & Cover Letters

Write Copy for Brochures

Create Marketplace Ads

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KY3

KYTV3 NBC Affiliate, Communications & Marketing Internship, Springfield, MO (May 1997 – August 1997)
Planned and Organized the KY3/Culligan Ozark Empire Fair Talent Show

Designed Web Sites for KY3.com and One-Sheet Advertising for the Sales Division

Published a Sales Newsletter for KY3 Utilizing Page Maker and Word
Coordinated KY3 Special Events Kids Activities Including Story breaks
Produced On-Air Public Service Announcements

COLLEGE OF THE OZARKS

College of the Ozarks, Public Relations, Point Lookout, MO (January 1997 – May 1998)
Arrange Coach Tour Operations:

Including Scheduling, Computer Entries and Organization

Compose Press Releases & News Stories on Behalf of the College
Demonstrate Interpersonal Skills with Staff and General Public
Created Publications for the College such as;

Announcements, Brochures & Newsletters 
Organized Banquet/Convocation for

Lady Margaret Thatcher and Mrs. Elizabeth Dole

SILVER DOLLAR CITY, INC

Silver Dollar City, Inc., Apprentice Candy Maker, Branson, MO

(April 1993 - December 1998)
Merchandising

Candy Maker

Cash Handling

Customer Service
White Water, Lifeguard II

Attractions

Ride Attendant Lifeguard II