PROFESSIONAL EXPERIENCE
OZARKS REGIONAL YMCA
Ozarks Regional YMCA – (9 Branches), Director of Marketing, Springfield, MO (October 2006 – June 2022)
Promote Community Awareness of the Ozarks Regional YMCA in our Communities through print, television, radio, community events and digital marketing. Currently supervise three full-time staff including Brand Specialist, Digital Marketing Specialist, Video Production Coordinator and student Internships.
Create Promotions and Materials to Support Press Releases / Feature stories /Media Liaison
Coordinate all Local Marketing and PR / Y Crisis Communications Training
Budget for Department / Leadership Staff – Work Directly with Y CEO
Special Events / Fundraisers / Benefit Auction / Grand Opening Planning & Execution
Demonstrate Share Y Mission & Values / Direct Training on Branding Compliancy
Work with nine Branch Executives & CEO and Staff
Web Development / Facebook / E-Blast Communications w/WIX / WIX Website Design and Management (5 Sites)
Develop Relationships with Local Community / Complete Brand Compliancy Audits
Write/Direct and Produce Television/Radio spots / Work with Corporate Board of Managers/Volunteers
Write/Develop Y Annual Report / Facebook Management (14 Pages)
Marketing Research Manager - (June 2022 – Present)
(FOX 49, KOLR 10, KOZL, Ozarks First.com
Gather Research on Market Conditions, Estimates, Competitors, Consumer Trends and Market Analysis.
Creating Professional Presentations and One - Sheets.
Use Nielson / ComScore / KATZ / Scarborough / TVB Analytic Owl / Flow Code / KANTARR / Matrix / ADOBE CS / Prime Lingo / Adobe / PowerPoint Second Street, Word Press and more!
Our content is distributed over the air, on multi-video providers, and through our industry-leading digital media platforms. Works directly with Director of Sales and a Professional Sales Team!
ROCK'N RIBS BBQ FESTIVAL
Management Team and Executive Committee, Springfield, MO (2001- 2019)
Advertising & Entertainment
Sign Team (Design, Organize event signage, Pre & Post Event Inventory)
Press Releases and Media Relations
Work with multiple Sponsors, Event Participants and Volunteers
Set-up & Tear Down
EATON & ASSOCIATES
Springfield, MO (December 2005 – Present)
Owner/Operator – Agency of record
Client Needs Analysis
Marketing Strategy
Public Relations Campaign
Design & Execution
Crisis Communication / Media Management
Media Production
Television / Radio / Digital / Website Design
WENDY'S OF MISSOURI
(23 Stores), Vice President of Marketing (October 2004 – October 2006)
Marketing Director, Springfield, MO (April 2001 – October 2004)
Adoption Series, “For Your Life” (Springfield, Columbia/Jefferson City/Joplin, & Kansas City)
Coordinate Local & National Advertising Pillars and Marketing Mix with Franchise, Co-op and Wendy’s International
Events and Press Conferences
Budgeting
Analyze Sales Trends & Marketing Goals
Order P.O.P. & Menu-strips
Quarterly Newsletter
ORC International Research Data
Press Releases / Media Liaison
Crisis Communications
Community Relations
Media Relations/Buying/Placement
Plan, Organize & Execute Special Events
Organize Media / Develop Company Talking Points
KY3
KYTV3 NBC Affiliate, Research/Sales Promotions Coordinator, Springfield, MO (April 1999 – April 2001)
Market Research & Analysis
KY3 Insider Newsletter Writer/Editor
Special Events/Sales Promotions
Nielsen Ratings Research & Trending
Create Presentations for Sales Team
Clients Need Analysis & Recommendations
Coordinate and Produce KY3 Spelling Bee
Adobe PageMaker/Photoshop/Illustrator
T.V.Works/Marshall Marketing
Planned and Produced KY3 Talent Show
Produced Local PSA’s
BRANSON'S REVIEW MAGAZINE
Editor, (July 1998 – April 1999)
Branson Graphics and Marketing, Inc., Communications Director
Utilize Quark Programs for Copy
Create Themes and Story Ideas
Assign Stories & Photographers
Layout Magazine Page Format
Compose Branson Biz Newsletter
Compose Stories & Edit Content
Create Branson’s
Review Bulletin!
Write Resumes & Cover Letters
Write Copy for Brochures
Create Marketplace Ads
KY3
KYTV3 NBC Affiliate, Communications & Marketing Internship, Springfield, MO (May 1997 – August 1997)
Planned and Organized the KY3/Culligan Ozark Empire Fair Talent Show
Designed Web Sites for KY3.com and One-Sheet Advertising for the Sales Division
Published a Sales Newsletter for KY3 Utilizing Page Maker and Word
Coordinated KY3 Special Events Kids Activities Including Story breaks
Produced On-Air Public Service Announcements
COLLEGE OF THE OZARKS
College of the Ozarks, Public Relations, Point Lookout, MO
(January 1997 – May 1998)
Arrange Coach Tour Operations:
Including Scheduling, Computer Entries and Organization
Compose Press Releases & News Stories on Behalf of the College
Demonstrate Interpersonal Skills with Staff and General Public
Created Publications for the College such as;
Announcements, Brochures & Newsletters
Organized Banquet/Convocation for
Lady Margaret Thatcher and Mrs. Elizabeth Dole
SILVER DOLLAR CITY, INC
Silver Dollar City, Inc., Apprentice Candy Maker, Branson, MO
(April 1993 - December 1998)
Merchandising
Candy Maker
Cash Handling
Customer Service
White Water, Lifeguard II
Attractions
Ride Attendant Lifeguard II